At alphaatire ("we," "us," or "our"), we have established this Privacy Policy to govern all associated websites and mobile applications. This document outlines how we collect, use, and share your personal information when you engage with our platforms, access our services, or make purchases. We are committed to safeguarding your privacy and ensuring that your information is handled with the utmost care. By utilizing our site, you consent to the practices outlined in this policy. We encourage you to review it periodically, as we may update it to meet legal requirements or improve our services.   
 

Data Collection   
 

At alphaatire, we gather diverse forms of personal data through various interactions. This information is collected when engaging in activities such as purchasing products or services, subscribing to newsletters, visiting our website, participating in physical or virtual events, contributing to research initiatives, joining communities or forums, entering contests, or contacting us for inquiries or grievances. Additionally, we may receive information from third-party collaborators, such as advertisers and clients.   
 

The types of information collected by alphaatire may include:   
 

• Contact Information : When using our services, subscribing to newsletters, joining communities, participating in research, or attending events, we may request your contact details like name, email, and/or postal address to fulfill your requests.   
   
• General Personal Information : For surveys, contests, and events, we may collect additional personal data such as gender, job title, date of birth, marital status, etc.   
   
• Behavioral Data : During your website visits, we gather information regarding your online actions, including time spent on the site, clicked items, and other socio-demographic details.   
   
• Purchase Information : When purchasing a product or service from alphaatire, we gather data regarding the specific products or services acquired.   
   

Utilization of Your Information   
 

At alphaatire, your personal information serves specific purposes crucial to our operations. We maintain limited access to only what is necessary, and these purposes include:   
 

• Technical Maintenance : Ensuring the smooth operation and maintenance of our technical infrastructure.   
   
• Legal and Accounting Functions : Facilitating legal and accounting necessities crucial to our business.   
   
• Market Research: Conducting research to enhance our services and user experience.   
   
• Community and Forum Management : Managing and fostering interaction within our communities and forums.   
   
• Credit/Debit Card or Payment Processing : Securely processing payments for credit/debit card transactions.   
   
• Order Fulfillment and Address Verification : Accurately fulfilling orders by verifying addresses.   
   
• Third-Party Involvement : Collaboration with third-party businesses or clients may occur in certain website areas, where personal information may be shared, rented, sold, or transferred as per each party's policies.   
   
• Marketing Communication : Personal information is utilized to display marketing materials and communicate information about new features, events, or products/services offered by alphaatire and our third-party partners.   
   
• Health, Safety, and Legal Compliance : Personal information may be accessed, used, and shared for health, safety, and legal compliance purposes, including cooperation with official investigations and safeguarding the rights and property of alphaatire and its stakeholders.   
   
• Business Changes and Transfers : In significant business changes such as mergers, acquisitions, or bankruptcies, your personal information may be transferred as part of the assets.  

Your privacy is paramount at alphaatire, and we are dedicated to maintaining transparency and compliance with data protection standards.   
 

Data Protection   
 

At alphaatire, safeguarding your data remains our top priority. We have implemented robust security measures, including Secure Sockets Layer (SSL) encryption, to ensure that your information is shielded from unauthorized access, alteration, or disclosure. SSL encryption establishes a secure and encrypted connection between your device and our servers whenever data is transmitted.   
 

However, it's essential to acknowledge that, despite our best efforts, no online transmission can be guaranteed to be entirely secure. We continuously monitor and update our security protocols to meet industry standards and bolster the defense of your information. Your trust is paramount to us, and we are committed to maintaining the highest standards of data security.   
 

Children's Privacy   
 

Our website does not intentionally collect or retain personal information from individuals under the age of eighteen (18). In the event that we inadvertently collect personal information from a user under the age of eighteen (18), we will promptly delete such information.   
 

Information Sharing   
 

We hold your privacy in high regard and strictly adhere to established guidelines. Your personal information is never sold, traded, or rented to third parties for any purpose. We solely utilize your data for informational purposes and refrain from disclosing it without your explicit consent.   
 

To ensure the seamless operation of essential functions such as shipping and payment processing, we may share necessary information with trusted partners. Rest assured, we have stringent measures in place to safeguard your data during these critical processes. Your trust is of paramount importance to us, and we are unwavering in our commitment to providing a secure and transparent online environment.   
 

Legal Action and Protection   
 

We may disclose personal information if we believe it is necessary to identify, contact, or take legal action against individuals causing damage, harm, or interference—whether intentional or unintentional—to our rights, property, users, or anyone else adversely affected by such activities.   
 

Moreover, personal information may be disclosed in situations where there is a genuine belief that the law mandates such disclosure.   
 

Regarding the retention of personal information, alphaatire retains it for the duration necessary to fulfill the products or services you have requested. This includes compliance with legal requirements and adherence to tax and accounting regulations that may require the retention of personal data for specific periods. In certain circumstances, personal data may be anonymized by alphaatire, rendering it incapable of identifying you. Anonymized information may be used indefinitely, particularly for research or statistical purposes.   
 

User Rights   
 

Under the Information Technology Act, you have certain rights that you can exercise by contacting our Grievance Officer. These rights include:   
 

• Verification of Information : You have the right to verify the accuracy of the information we hold about you and can request to inspect and correct any inaccuracies in your personal data.   
   
• Withdrawal of Consent : You can withdraw your consent to our use of your personal information at any time. Please note that revoking consent releases us from the obligation to provide the requested goods or services.   
   
• Complaints and Discrepancies : If you encounter any discrepancies or have complaints about information processing, you have the right to contact our Grievance Officer.   
   

Opt Out   
 

At alphaatire, we value your preferences. If you no longer wish to receive promotional emails or newsletters from us, you have the option to unsubscribe at any time. Simply click on the "Unsubscribe" link provided in our emails, and we will promptly remove you from our mailing list.   
 

Privacy Policy Updates   
 

In our commitment to transparency and user security, we may periodically update our Privacy Policy. Any modifications will be promptly reflected on this page. We encourage you to revisit this policy from time to time to stay informed about how we handle your data. Your continued use of our services signifies your acceptance of this policy.   
 

Contact Us   
 

We are here to address any questions or concerns you may have regarding our privacy policy. Your privacy is our top priority, and we are dedicated to ensuring your satisfaction. Thank you for choosing alphaatire and shopping with us. We hope you have a delightful experience!   
 

For further assistance, please feel free to reach out to us at [email protected]